Post Conference Workshop, 23rd September 2010

Introduction to Mobile Health in Emerging Markets

For mobile operators, healthcare providers, NGOs, Device Manufacturers, Software Applications Developers, and Government

Led by: Dr Ruchi Dass, BDS, PPHC, Council Member, GERSON LEHRMAN GROUP, Mhealth Champion
See comments from Ruchi at the Summit 2009: www.telecareaware.com/index.php/mobile-healthcare-models-emerging-markets.html

9:00- 11:30 Introduction to Mobile Health in Emerging Markets

• Overview of the healthcare landscape
• Addressing the role of mobile technology in the healthcare ecosystem
• What is the state of the mHealth market and what are the current and future opportunities?
• Establishing the mHealth ecosystem and the role of each stakeholder – operators, clinicians, regulators, NGOs, public – private partnerships, software developers, vendors

11:30 – 13:00 Which factors can change your Business Model? Is there an easy market? How to Size and Assess?

• How to assess market opportunities – looking at the needs of both established and developing markets
• Devising a market entry strategy and building a revenue model
• Using revenue and cost models to build a realistic business plan
• Business and partnership models: how the stakeholders work together, costs and revenues for each party
• Assessing which are the most profitable services to deliver via mobile through subscriptions, cost-savings and efficiencies

13:00 – 14:00 Networking lunch

14:00 – 15:30 Strategies for developing and implementing mobile healthcare services

• Planning the service, IT systems and backbone of the network
• Selecting the right vendors and technology partners
• Starting to build and roll out services
• Some successful mhealth examples from India

15:30 – 17:00 Running you mHealth services and attracting a wide customer base

• Building an attractive marketing plan and strategy
• Gaining consumer confidence with remote healthcare services
• Ensuring quality of service and patient care
• Addressing key security, ethical and privacy issues within the mHealth ecosystem and opening up the data channel to increase health services delivered via mHealth
• Optimising your service and adding additional services

Workshop Leader:

Dr. Ruchi Dass has been involved in specific Healthcare IT, e-learning and ICT projects for the public/private sector in India. During this period, she has managed several projects and programs and has in particular worked, as an author, market researcher and Business strategist on a large variety of projects and reports related to the deployment of ICT systems in India, including evaluation of business plans, conceptual and strategic analysis, project specifications, functional pre-standards, impact analysis, fund raising and best practices reports on business issues. Dr Dass is a Dentist with medical technology applied expertise. Today, Dr Dass serves on selected Advisory Boards of leading mhealth companies. Recently, Dr Dass spearhead the company called Lifetime Wellness Rx International, an Apollo Group of Hospitals Initiative, which is the largest in Asia and third largest in the world. Lifetime Wellness Rx deals with Wellness, Prevention and Disease management and thereby serving consumers, business and social causes in India. Dr Ruchi Dass is the Council Member for the World's largest Gerson Lehrman Group. She provides consultation on new innovations and ideas in Healthcare security, mobility and quality of services which will allow tremendous opportunities in establishing a Health International network.