Pre-Conference Workshop, 20th September 2010

Designing human-centered mHealth solutions

Empowered patients, mobile devices, advanced sensors and new service models are quickly changing the healthcare landscape.

How can your organization make the most of the emerging opportunities presented by these new scenarios?

How can you design successful, patient-centric mHealth solutions that help influence people’s behavior and foster prevention?

In this full-day workshop, frog design will help you find answers to these questions, and provide you with a toolkit to structure your company’s mHealth products and services around the needs and desires of those that will ultimately use them.

AGENDA

09.30 Registration and Refreshments

10.00 Introductions

10.15 Session 1: mHealth themes
A collaborative overview on the forces currently shaping the future of healthcare

11.30 Networking break and refreshments

11.45 Deep dive: designing (for) awareness: mHealth solutions for behavior change
How can mHealth solutions change people’s lifestyle, preventing rather than curing?

13.00 Lunch

13.30 Session 2: Human-Centered Design
Using ‘Human Archetypes’ and the 'Customer Journey' framework to define effective  multi-touchpoint service concepts

14.30 Networking break and refreshments

14.45 Session 3: Putting it all together
A moderated hands-on session to apply lessons learned to a concrete scenario

17.00 Q&A & final review

Workshop Leader: Fabio Sergio, Executive Creative Director, Frog design, Milano

Fabio Sergio is Executive Creative Director at frog design, bringing over a decade of hands-on experience in wrapping business scenarios around people's needs, desires and dreams.

During his tenure at frog, Fabio has played a key role in leading both tactical and strategic innovation programs for clients such as LGE, Vodafone, HP, BBC, Telecom Italia and J&J’s Lifescan.

As a design and user experience strategist, he is happiest where design, technology and (social) connectivity intersect. He believes that questions are often longer-lasting than answers, and that empathy and curiosity are essential ingredients to create innovative and meaningful solutions that foster change.

Fabio’s passion for anything mobile stems from his experience at 3 Italy, where he was responsible for the user interface and industrial design of mobile handsets and accessories, and where he worked extensively  on value-added mobile services. His previous responsibilities as a User Experience Lead at Razorfish and Interaction Designer at Whirlpool helped establish deep expertise across several product and service domains.

He is a visiting professor at the Politecnico di Milano, Domus Academy and Copenhagen Institute of Interaction Design, and was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea. An experienced lecturer, he has had the pleasure of speaking at such venues as LIFT, PMN's Mobile User Experience, Business to Buttons, Design Engaged, Media Futures and Frontiers of Interaction.

Links to selected presentations, lectures and workshops

TED Salon, London, 2009 - “Designing (for) awareness.”
Presentation (Slideshare)
http://tinyurl.com/2ero87e
Extended transcript of the talk
http://tinyurl.com/2d8cbms

Informa Mobile Healthcare Summit, London, 2009 – 1-day workshop
Presentation (Slideshare)
http://tinyurl.com/27y3x3g

Mobile Monday Amsterdam, Amsterdam, 2009 - “Designing for awareness.”
Video
http://tinyurl.com/2fgjvev

Aspen Design Summit, Aspen, 2009 - “CDC and Healthy Aging.” – 3-day  workshop
Report
http://tinyurl.com/24l8jbv

LIFT 2009, Geneva, 2009 – “Subject to change.”
Presentation
http://tinyurl.com/b8atrt
Video
http://vimeo.com/5608351

Frontiers of Interaction, Rome, 2009 – “Singing the body electric.”
Presentation (Slideshare)
http://tinyurl.com/lw6lms
Transcript
http://tinyurl.com/l3dbd5
Video
http://frontiers.dolmedia.tv/video/449

Media Futures, London, 2009 – “The big story engine.”
Presentation (Slideshare)
http://tinyurl.com/2aarmpw

Business to Buttons, Malmo, 2007 – “Designing for the segment of one.”
Presentation (Slideshare)
http://tinyurl.com/633mr4

Last year’s workshop  by Frog Design on the contentious issue of designing mHealth was extremely popular; get your  place now for 2010! Register today at http://www.osimworld.com/register/register