Creating a Viable mHealth Strategy

Monday 30th November 2009

Led by: Fabio Sergio, Creative Director, Frog Design, Milan

How can your organization make the most of the emerging opportunities presented by mobile healthcare? How do you design successful mHealth solutions? In thisfull-day workshop, frog design will help you answer these questions and provide you with a toolkit to drive your companies mHealth strategy.

AGENDA

08.30 Registration and Refreshments
09.00 Introductions
09.15 Session 1: Designing for Human Behaviour and Motivations

• Creating value and meaning for multiple stakeholders

• Analysing the role social media platforms, EHRs, and wireless sensors

Workshop Leader:

Fabio Sergio is an interaction design and user experience strategist. He's happiest in areas at the intersection of design, technology and (social) connectivity, working on projects that wrap business scenarios around people's desires and dreams. It has been scientifically proven that his heart beats a bit faster when the term "mobile" is mentioned, even casually.

He's currently Creative Director at frog design. Prior to joining frog design he was an Associate Professor of Interaction Design at Interaction Design Institute Ivrea.

Previously Fabio was Sr. Manager at 3 Italy, where he was responsible forthe industrial design and user interface of mobile handsets and accessories for the Italian market, and where he worked extensively on value-addedmobile services.

Prior to joining 3 Italy he was a User Experience Director at XYZ Reply, a User Experience Lead and Sr. Information Architect at Razorfish Milano,and an Interaction Designer in the Global Consumer Design Center of Whirlpool Europe.

Fabio is an experienced lecturer on interaction design and user experience matters, with participations to international conferences such as PMN's Mobile User Experience, Design Engaged, Frontiers of Interaction and From Business to Buttons, in addition to various educational venues. He is a visiting professor at the Politecnico di Milano, Domus Academy and at Scuola Politecnica di Design.

He is also a member of the invitation-only International Academy of Digital Arts and Sciences, which selects nominees and winners for the Webby Awards, the leading honor for web sites. Fabio lives with his wife Valeria and their son Andrea in Varese, Italy.