MHIS 2010: Speakers and delegates
Words and photos: Salina Christmas
8 October 2010

This year, the Mobile Healthcare Industry summit received over delegates from 30 countries, with over 40% of attendees coming from heathcare and pharmaceutical sectors, 20% system integrators and solution providers, 14% mobile operators, 13% regulators, academics and consultants, 6% device manufacturers and 6% software developers. Talks were given by over 50 speakers from leading telecommunication companies, health organisations, handset makers and system providers. Project leaders and heads of m-healh division made up 30% of the attendees, followed by clinicians and general practitioners at 20%, and company directors at 15%. Only 11% of the delegates are from system architecture and ICT backgrounds.

                                                                      

Left: Thierry Zylberberg, Executive VP, Head of Orange Healthcare Division, France Telecoms, delivers the keynote address. Right: Galit Zadok and Dr Henry Potts, Lecturer, Centre for Health Informatics (CHIME), University College London Medical School, discuss the possible challenges surrounding automated data collection and the m-health business model, said to be "a very long tail".
Left: Frazer Bennett, Leader of the Communications Systems practice, PA Consulting, moderates the panel discussion on m-health drivers. Right: Arl Muhammad, Director, Economic and Planning and Coordination, Millenium Development Goals, Office of Federal Capital Territory, Nigeria; Chuck Parker, Executive Director, Continua Health Alliance; Henrik Rasmussen, External Representative for Telemedicine, Novo Nordisk, and Don Jones, VP Healthcare, Qualcomm, talk about the global drivers in m-health.
Left: Roland da Silva, VP, CSMG, chairs the session, "How can mobile healthcare be monetised for all players?". Right: Pang Chiang, Associate Partner, Greenwich Consulting, listens as Sarah Sander, Vodafone, delivers her presentation.
Left: Manfred Kube, Consultant, Business Development mHealth, Cinterion Wireless Modules, represents one of the summit's key sponsors. Right: Harley Street World's CEO, Tam McDonald (pictured, right) looks on as the  speakers discuss the personalisation of healthcare.
Reportage: Salina Christmas

    

 

                                                                                                                                                                                                                                                                                

Left: Katiane Di Schiavi, University of Sao Paolo, Right:  The panel of designers and system developers provide the most convincing explanation on the relevance of data sets.
Left: Fabio Sergio, Executive Creative Director, Frog Design, Italy, participates in one of the most insightful presentations on m-health accessibility. Right: Kevin McDonagh, Director/Developer, Novoda, represents the Android developer community. His presence signals the rise of a group of digital workforce that is instrumental in driving the expansion of m-health.
Left: Jamie Driver, Business Development Manager, Medhand International (pictured, middle) ponders over the question: "Will software or hardware design define mobile healthcare?". Right: In the same session, George Mac Ginnis, Director, PA Consulting, proposes that the software, or apps, will determine the functionality of the hardware.
Left: David Doherty, co-founder, 3G Doctor, chairs the Mobile Healthcare University Challenge. Presenting her case is Dr Talya Miron-Shatz, Head, Center for Medical Decision Making, Ono Academic College, Israel/University of Pennsylvania, US. Right: Dr Mike Short, VP, Research and development, Telefonica O2 Europe, stresses the importance of conducting pilot studies in the development of new business models.
Left: Prof Chris Taylor OBE, Associate VP Research, University of Manchester, UK, says mental health could be a key market in m-health. Right: Speakers listen to the audience during the panel discussion, "Will fitness sports and wellness wireless services and products bring mobile healthcare to the masses?".
Reportage: Salina Christmas

    

The summit examined two types of business models: business-to-business (B2B) and business-to-consumer (B2C). Each comes with their own set of challenges. The former, which focuses on health management, sees the physicians and health workers using m-health largely for administrative purposes and asset tracking, while latter sees the patient using m-health to perform tasks such as blood monitoring and drugs compliance in domestic settings.

                                                                                                                                                                                                                                                                                                                    

Left: Delegates at the back of the hall, listening. Right: UCL CHIMES's Dr Henry Potts, in the background, reminds the audience not to get stuck in what he calls "techno-utopia".
Left: Steven Dodsworth, Head of Life Sciences, Highlands and Islands Enterprise, Scotland (pictured, far left), listens attentively to a talk. Right: Pang Chiang, Greenwich Consulting (pictured, left), chaired the sessions on the first day of the summit.
Left: Robert Istepanian, Director, MINT, Kingston University, UK, the inventor of the term "m-health", browses through the summit's booklet. Right: A delegate checks out the agenda for the day during a coffee break.
The sponsors for this year's summit are Qualcomm and Cinterion.
Left: The microphone, ready for questions and answers. Right: A speaker fields a question.
Left: Informa Telecoms & Media Conference Manager Sophie Powell and Brian Dolan, Editor, Mobilehealthnews.com, announce the winner of the iPad competition, sponsored by 3G Doctor. Right: Sunil Vadgama (pictured, right) and Katiane Di Schiavi, University of Sao Paolo, are amongst the member of the audience on Day One.
Reportage: Salina Christmas

    

 

    

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